Microsoft has confirmed that they will be ending the Windows 10 free upgrade incentive program on July 29th, a little less than three months from now. The incentive program is an effort by Microsoft to encourage early adopters and create a single, unified support platform for all future upgrades. After July 29th, users will need to purchase the full version of Windows 10 for $119.
Windows 10 experienced a rocky start during its launch back in July of 2015. Privacy advocates warned that Windows 10 had the ability to spy on user activities and put forth evidence of these capabilities from the User Agreement. While these allegations have mostly subsided, many users remain cautious. Another point of contention was that Windows 10, once again, tried to push many of the design elements of Windows 8 in the form of changes to the Start Menu and inclusion of desktop apps. Thankfully, customization rules the day and the majority of Windows 10 interface changes can be adjusted or turned off entirely. This allows the operating system to be returned to a Windows 7 like appearance if the user so chooses.
Regardless of any real or perceived issues, Windows 10 has had a very successful launch year and now in use on over 300 million devices. This gives Windows 10 the fasted adoption rate of any operating system, probably in no small part to the free upgrade incentive. That said, the adoption rate has slowed down significantly since last year.