It’s no secret that Google is one of the primary leaders in the realm of social content sharing. Today Google took this one step further with Google Buzz, a Gmail integrated plug-in that allows you to post new information directly from within the email application.
So why should this matter to you? Social content sharing is one of the best ways to promote your business or product organically and can greatly improve your websites search engine optimization. What makes Google Buzz different from many of the other social content sharing platforms is that it works on a much more personal level. Content you wish to share is automatically distributed to people with whom you regularly exchange email messages. In addition to this you can make posts, updates and general content available to the global environment. The benefit of this is that people who have followed similar stores or shown general interest will receive information about your product or business without seeking it out.
Along with the applications standard functionality it also integrates with many other social content sharing services such as Twitter, Picasa, Flickr, and Google Reader. While Buzz is not the most important thing you can do to promote your services right now it can provide a boost in the right direction. If combined with an already strong Search Engine Optimization program you can expect nice boost from the collaboration. As it stands now Buzz is one of top Google applications to keep an eye on in 2010.
– Richard Keene
IT Computer Support of New York
Design and Optimization Department