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Behavioral Advertising

For years Google has used its search engine and custom applications to match products and services to keyword content. Up until now this has consisted largely of simple keyword advertisements. Type “shoes” in Google, for example, and you will get advertisements from shoe company partners. Last week Google proposed to change all this with their [...]

By |2019-02-04T02:36:31+00:00March 17th, 2009|Google, online marketing, Uncategorized|1 Comment

Business Marketing as a Game

Most people are familiar with the traditional forms of media advertising; the billboards, the TV advertisements and all forms of web based marketing. Quite recently a new trend has been emerging among advertisers who focus on the 18-34 demographic. Online gaming. This might seem a strange outlet for advertising dollars but recent trends have shown [...]

By |2019-02-04T02:36:35+00:00July 29th, 2008|online marketing, Uncategorized|Comments Off on Business Marketing as a Game