Burnt Cookies
Most web proficient businesses have turned to the allure of paid click advertising at some point during their run of online advertising. When done correctly this can lead to a boost in sales as the prominent search engines; namely Yahoo and Google, go out of their way to promote these techniques. Despite its popularity recent congressional mediation has raised concern over this form of advertising and the two search engines are taking fire because of it.
What many people don’t realize is that both Google and Yahoo use a system of “Cookies” (Small text files) to track all online searches. If a user visits a particular website the browser downloads the small file and remembers every time it is revisited. This is there congress has decided to step in. up until now this had been largely a grey area, but as tracking technologies have continued to improve, and online advertisements are now capable of targeting by city, many wonder if the invasion of privacy has gone too far.
Trying to cut the bad press both Yahoo and Google have recently announced quick fixes to the problem; Making it possible to “opt-out” of cookie downloading for their services. Whether or not this will amount to anything on the greater scheme, or if it’s even warranted, has yet to be seen. What it does mean is that if you are a paid-click advertiser the future looks to be more costly or at the very least less efficient. Ultimately, as the online advertising world changes the importance of pure Search Engine Optimization is going to increase, leaving many to look for new ways to supplement their web presence.
- Richard Keene
IT Computer Support of New York
Design and Optimization Department
What many people don’t realize is that both Google and Yahoo use a system of “Cookies” (Small text files) to track all online searches. If a user visits a particular website the browser downloads the small file and remembers every time it is revisited. This is there congress has decided to step in. up until now this had been largely a grey area, but as tracking technologies have continued to improve, and online advertisements are now capable of targeting by city, many wonder if the invasion of privacy has gone too far.
Trying to cut the bad press both Yahoo and Google have recently announced quick fixes to the problem; Making it possible to “opt-out” of cookie downloading for their services. Whether or not this will amount to anything on the greater scheme, or if it’s even warranted, has yet to be seen. What it does mean is that if you are a paid-click advertiser the future looks to be more costly or at the very least less efficient. Ultimately, as the online advertising world changes the importance of pure Search Engine Optimization is going to increase, leaving many to look for new ways to supplement their web presence.
- Richard Keene
IT Computer Support of New York
Design and Optimization Department
Labels: Cookies; Paid-Click
posted by Richard Keene | 8:15 PM
1 Comments:
Cookies are a big part of the reason that I use Mozilla Firefox instead of Internet Explorer. In Firefox you have more options in how to deal with cookies. You can choose to always accept, always deny, or choose on a per-site basis. You can also choose how long the cookies will remain on your computer.
Just another way that Firefox is beating Internet Explorer.
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