Viral (Marketing) Futures

Viral marketing in business has gone from a curiously to the norm in the matter of just a few short years. Currently bachelorette students in college majoring in everything from pure Business to Graphic Design and multimedia studies are required to take entire courses dedicated to viral marketing. What is viral marketing you might ask? Well that gets a little hazy because viral marketing can be as diverse as the industries pursuing it. In short the concept behind the practice is that “agents” working for a company spread awareness of a product or service without directly revealing that they are selling something. Once the seed of service or product is planted the unwitting consumer spreads the information of the product around to their friends and so on; thus spreading the ideas like a virus.

Why is this important? Well that has more to do with the modern times that we live in. Today money on marketing and advertising is spent at an alarming rate. But because it’s everywhere the primary demographic spending age, namely people between 15-35, have been trained to ignore it. Because of this more advertising is needed to penetrate the already saturated market which only results in consumers becoming even more immune. With the use of Viral marketing people are forced to take notice of a product or service because the ideas are presented by a friendly face that doesn’t appear to be trying to sell anything at all.

This tactic of advertising has spread most hastily over the medium of the internet. Some six months ago a video circulated and became an overnight sensation among the young and old alike. "Here Comes Another Bubble", a humorous look at the modern face of technology based business, has circulated at a rate of over 15,000 views a day for 6 months straight. The popularity of the video has since netted the company a Webby Award of Internet Excellence. All of this was generated by a relatively short three minute video that’s only expense was the initial production cost. All additional distribution cost has been generated by word of mouth and free services like Youtube. 

Of course all this becomes meaningless if the backend service or product is not sound. Regardless Viral Marketing is changing the face business and not to embrace it is to be left behind. If you would like learn more measures that can be taken to successfully generate a Viral Marketing campaign, or about setting up your system to accommodate the amount of traffic that a successful viral marketing campaign will generate contact ITC Computer Support of New York. We can set up your servers to handle increased stress from high consumer traffic as well as show you how to optimize your website to receive the best results.

- Richard Keene
IT Computer Support of New York
Design and Optimization Department